The bond with the local area is also strengthened through sport. This year, MEHITS chose to support, among many other local organizations, the Veloce Club Bassano, a historic local cycling club, by sponsoring the 82nd edition of the Bassano-Monte Grappa, one of the most iconic races on the Italian amateur scene.

The competition, which took place with great participation and enthusiasm, saw the riders tackle a challenging and spectacular route, culminating in the arrival at the summit of Monte Grappa. An event that combines tradition, passion, and promotion of the territory, perfectly in line with the values that MEHITS promotes.

The race was broadcast live on YouTube, allowing an even wider audience to experience the excitement of the race and learn about our brand in a context of sporting excellence.

The Veloce Club Bassano, founded in 1892, is not only a benchmark for cycling competitions, but also a key player in the sporting development of young people. With teams divided into categories for young children, beginners, and students, and thanks to the Rino Mercante Velodrome facility, the club promotes values such as respect, discipline, and teamwork, accompanying children and young people in their personal and athletic growth.

For MEHITS, this sponsorship represents a concrete step in our commitment to corporate social responsibility, supporting initiatives that promote healthy lifestyles, socialization, and the enhancement of local communities.

A special thanks to Veloce Club Bassano for involving us in this wonderful adventure. And congratulations to all the athletes who participated!