The second PDM of 2025 has just come to an end. What is it?

The PDM is a meeting dedicated to product development, held twice a year between representatives of Group companies operating in the air conditioning market. The latest meeting was held at our Training Center in M13, where we hosted over 70 Product Managers and Managers from our main European branches to present our upcoming product launches. Since we were playing on home turf, we were able to give them a real hands-on experience of the future of applied air conditioning, gathering their immediate feedback and suggestions for improvement.

Filippo Dalla Serra, our Marketing Manager, did the honors and stated that “moments like this require a lot of preparation beforehand and a good dose of diplomacy during, but they represent unique steps in the process of launching new products, because they allow us to refine our aim and present the market with a shared, innovative, and efficient solution that responds to the real needs of our customers around the world.”